i-CyberWise is a security awareness program that offers medium-sized businesses the chance to strengthen their security effectively, at little overhead costs. We use tried-and-tested methods to ensure that your business is as secure as it can possibly be, and is ready to take proactive action in the case of any cyber threat. If you’re wondering how we do that, this is our secret:
We Treat Cybersecurity Like a Marketing Campaign
Too many times a cybersecurity program is rendered useless because it fails to connect to the people who are listening, and/or takes no measures in reinforcing information with visual aids, that only add to the employees’ forgetfulness of the message delivered. However, when a cybersecurity program is treated like a marketing campaign that aims to persuade users to take action in an engaging, systematic process, the results are piqued interests, increased participation and retention of information.
How Do We Do It?
A successful marketing campaign includes the following three elements:
At i-CyberWise, we treat your employees as potential customers, and with our cybersecurity campaigns, offer infosecurity awareness trainings and programs that are not just on the surface; they have a lasting effect—just like a marketing campaign.
Here are the ways we translate marketing tactics into cybersecurity awareness that actually works.